Privacy Policy

1. Introduction

Welcome to betterinsights ("we", "our", or "us"). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website betterinsights.app and join our waitlist.

This Privacy Policy complies with the General Data Protection Regulation (GDPR) and other applicable data protection laws in Germany and the European Union. By joining our waitlist, you agree to the collection and use of information in accordance with this policy.

Please note: betterinsights is currently in a pre-launch validation phase. We are collecting waitlist signups to gauge interest in our product. No commercial services are currently offered, and we do not process payments or financial data at this time.

2. Data Controller

For the purposes of GDPR and German data protection law (BDSG), the data controller is:

3. Information We Collect

3.1 Information You Provide Directly

When you join our waitlist, we collect only the following information:

• Email Address: The only personal data we collect when you sign up for our waitlist
• Consent Records: Your agreement to receive product updates and acceptance of this privacy policy
• Submission Timestamp: When you submitted your waitlist signup

Important: We do not collect names, phone numbers, addresses, payment information, or any other personal data during the waitlist phase.

3.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

• IP Address Hash: A one-way cryptographic hash of your IP address for spam prevention (we do not store your actual IP address)
• Browser Information: Browser type, version, and language preferences
• Device Information: Device type and operating system
• Usage Data: Pages visited, time spent on pages, and navigation patterns

3.3 Cookieless Analytics

We use PostHog, a privacy-focused analytics platform, to understand how visitors use our website. Unlike traditional analytics tools, we have configured PostHog to operate in cookieless mode (cookieless_mode: "always"), which means:

• No Cookies: We do not set any analytics cookies on your device
• No Persistent Storage: No data is stored in cookies, localStorage, or sessionStorage
• Session-Only Tracking: Analytics data exists only in temporary browser memory during your session
• No Cross-Site Tracking: We cannot track you across different websites
• EU Data Storage: All analytics data is processed and stored on servers in the European Union

Do I need to accept cookies? No! Since we use cookieless tracking, you don't need to accept any cookie banner. Your privacy is protected by default, and we still get the insights we need to improve our website.

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 Waitlist Management

• To add you to our product waitlist
• To send you updates about betterinsights' launch and development
• To notify you when the product becomes available

4.2 Analytics and Improvement

• To understand how visitors interact with our website
• To improve our website's user experience and performance
• To measure interest in our product and validate our business idea

5. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

6. Data Sharing and Third Parties

We do not sell, trade, or rent your personal information. We only share data with trusted service providers:

7. Data Retention

We retain your personal data only as long as necessary:

• Waitlist Emails: Until you unsubscribe or until we launch our product
• Analytics Data: Session data is stored in memory only and cleared when you close your browser. Aggregated analytics data is retained for up to 365 days.
• Consent Records: 3 years to comply with legal requirements

8. Your Rights Under GDPR

As a data subject under GDPR, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate data
• Right to Erasure: Request deletion of your data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

To exercise your rights: Contact us at hello@betterinsights.app. We will respond within 30 days as required by GDPR.

Right to Complain: You can lodge a complaint with your local data protection authority. In Germany: BfDI.

9. Data Security

We implement appropriate security measures to protect your data:

• Encryption: HTTPS/TLS for all data transmission
• Cookieless Tracking: No persistent tracking identifiers
• Data Minimization: Only collect necessary data
• EU Data Storage: Analytics data stays in the EU

10. International Data Transfers

We store and process data within the European Economic Area (EEA). PostHog uses EU-based servers (eu.i.posthog.com) to keep your data in the EU.

11. Children's Privacy

Our service is not intended for individuals under 16. We do not knowingly collect data from children. If you believe a child has provided us with information, contact us at hello@betterinsights.app.

12. Changes to This Privacy Policy

We may update this policy from time to time. When we make significant changes, we will:

• Update the "Last updated" date
• Notify waitlist subscribers via email for material changes
• Display a notice on our website

13. Contact Us

For questions about this Privacy Policy or your data: